{"name":"Consumer Struggle","description":"As a visual artist exploring the intersection of digital culture, consumer identity, and algorithmic influence, this series captures the complexities of navigating a world where personal agency is often reduced to data points and transactional value.\nThis project reflects on the struggle of consumers in a hyper-digitized market, where identity, choices, and desires are shaped, tracked, and monetized. Using generative digital techniques and minted artworks, I visually deconstruct the labyrinth of digital consumption, questioning the vague boundaries between autonomy and algorithmic manipulation.","attributes":[{"trait_type":"Unnikrishna M Damodaran","value":"unnikrishna m damodaran","display_type":"text"}],"animation_details":{"bytes":40755708,"format":"MP4","duration":264,"sha256":"7a23ad837bcdb779c581fb3b5d7b7920270007ef27ce4f4ff725000ae40511c1","width":1080,"height":1920,"codecs":["H.264"]},"animation":"https://arweave.net/gGg6yrqE-ywnjpJxkfy4pvOFoqCc9xRN465hhByC668","animation_url":"https://arweave.net/gGg6yrqE-ywnjpJxkfy4pvOFoqCc9xRN465hhByC668","image_details":{"bytes":1087335,"format":"PNG","sha256":"fc6b6ed0fa000cfc5d3850df5709684e18caa000217d785dd700be8667165e12","width":790,"height":1414},"image":"https://arweave.net/70_DXZ4kir6NVoARQvcwxEo22ssSNOYrE0TfrerMb-g","image_url":"https://arweave.net/70_DXZ4kir6NVoARQvcwxEo22ssSNOYrE0TfrerMb-g"}