{"name":"Consumer Struggle","description":"As a visual artist exploring the intersection of digital culture, consumer identity, and algorithmic influence, this series captures the complexities of navigating a world where personal agency is often reduced to data points and transactional value.\nThis project reflects on the struggle of consumers in a hyper-digitized market, where identity, choices, and desires are shaped, tracked, and monetized. Using generative digital techniques and minted artworks, I visually deconstruct the labyrinth of digital consumption, questioning the vague boundaries between autonomy and algorithmic manipulation.","attributes":[{"trait_type":"Unnikrishna M Damodaran","value":"unnikrishna m damodaran","display_type":"text"}],"animation_details":{"bytes":43673179,"format":"MP4","duration":5,"sha256":"b54d9138c3ea9e6736c4e58ad4a792d1680c83c241ef115675d937cb8eaf4a24","width":1080,"height":1920,"codecs":["H.264"]},"animation":"https://arweave.net/p3VVeryqsxUGX9Tqb6Lo4AMZdrdWAcPsT93ExycSGmQ","animation_url":"https://arweave.net/p3VVeryqsxUGX9Tqb6Lo4AMZdrdWAcPsT93ExycSGmQ","image_details":{"bytes":3219966,"format":"PNG","sha256":"b3336338c4952256325b7b967b23ba3c898b94f02ce5697d9518c275158f48b4","width":802,"height":1438},"image":"https://arweave.net/qlwsh-TfnEHju9hT3h0NYaLO3YY34xs692gRYNEPQCU","image_url":"https://arweave.net/qlwsh-TfnEHju9hT3h0NYaLO3YY34xs692gRYNEPQCU"}